So we all know what an illusion is today´s world in general with all the marketing and branding. We stopped trusting commercial shit ages ago, but when did these ¨big company¨ lies leaded to lies within real people? When did regular human individuals started treating each other like big globalised corporations and applying marketing strategies to their personal lives and styles? Why a girl wearing Supreme clothes has no clue what an ollie is or who is Tony Alva? And where did a dude who never jogged in his entire life or ever heard of Pele, find a right to wear Nike on a daily basis?

Recently I realised how ¨Express your personality trough your clothing¨ vanished completely. It went further on, when companies started to offer a lifestyle that was much more interesting than any real lifestyle of a real person. That is when people started to wear brands who inspired them and not brands who are inspired by them.

Today the apparel have completely nothing to do with their real characters, in fact they CREATE A PERSONALITY TROUGH CLOTHING and everyday a new one.

Therefore those people are not picking the clothes based on who they are, but on who they want to be, but are too lazy to become. Because who needs to read a book about Hinduism if I can just buy a Tshirt with Shiva and draw henna patterns on hands making the world think I´ve spent entire life following this ideology.

If before people didn´t want to show any personality to the mass or get judged by their looks they all would stay plain grey, then today we demand attention and analytics. However they don´t have enough guts to be judged on who they really are, so it just more simple to act like somebody else. Or do they act for even more sad reasons? Perhaps there are problems with own personality and they try to escape from who they are because they are unhappy?

I will much rather dress like a pro athlete, because I am a boring office worker with 0 hobbies. Whether it is because he was dreaming to be a football player or because he has more chances to get girls, he is a BIG FAT LIAR to me. Because he is giving a false image about his personality. And it is just the same as posting false information on your ¨personal¨ Facebook page, which any kid from Bangladesh can study inside-out. Because our personal style is just the same. We are responsible for the society to receive our message. So why letting or even forcing people think you are Punk with a mohawk when you truly adore Britney? And again no matter on the reason, whether it is for fun or just the embarrassment of who you truly are, the result is the same – LIE.

Of course, ¨All the world’s a stage, And all the men and women merely players¨, but I bet even Shakespeare could not pessimistic enough to imagine how overall and pervasive this will be applied to each little aspect of our life such as fashion.

Because what we are talking here is not a lie to the teacher that you forgot your homework, but a false statement of who you are to the whole planet.

Of course there always were and will be cheap wannabes, who are ONLY the image and no ideology inside people. Back in days, it was called ¨Pop Commercialism¨, but that was it. And what was so radically different about it, is the absence of any value or idea behind the culture. How did EVERYTHING became pop today? Madonna or Britney never had dreadlocks or a mohawk, in fact they always remained the same to us.. Even even if it was fake, we never had a change to discover it. So why Bieber is ¨smoking weed¨ and wearing bomber jackets, Hannah Montana is surrounded by black rappers and trying too hard to twerk her skin&bones and Rihanna wears a mohawk, dreadlocks and pink afro in the same video, when they all sing the same ¨oops I did it again¨ shit?

How come Lady Gaga´s marketers, who first make her a ¨buddhist vegetarian with celibate¨ today and tomorrow put the raw meat costume on her for the MTV awards? How come they write her a religious speech and minutes after let her masturbate during the performance on stage? But what worries me the most, how do those marketers are still the best in the world? How do they still manage to have faithful fans when they are extremely not faithful themselves?

Seriously, at least Britney never pretended to be someone else. In just few dozens of years things flipped upside-down and today there is a dramatic lack of ANYTHING with ANY KIND of value behind it, meanwhile every little thing is full of commercialism. Obviously, advertisement was always fake, because it is just a way to reach the people to whom it is real. Everyone knows they are bullshitting and that is why we all hate commercials so much. At least those agents have a reason to lie and be hated, which are the billions of money they are creating out of it. And you? What do you get from fooling everyone around with your look? You get 0$ for lying about yourself but, guess what, you get the same amount of hate and disappointment from people who trusted you once.

So as you had enough curiosity and intelligence to finish reading this emotional blast, do us a favour:

DON´T LIE TROUGH CLOTHING, EXPRESS TROUGH IT.

Below examples of fake fucks posers♣